Entrepreneur Sandra Roycroft- Davis

I first became aware of Sandra and her business Thinking Slimmer just before Christmas last year. I downloaded the stay slim over Christmas freebie and lost a few pounds over the festive period. I know unbelievable Jeff.

Then I saw a post asking for bloggers to try the Gold Thinking Slimmer Package. I did some research and liked what I saw. As you know I am all for people especially women being their authentic self, gaining confidence and no way get drawn into body shaming or the restrictions that diets portray and the negativity that we feed our minds regarding our body image and the like.

However Thinking Slimmer was something totally different. Not only was it based on no restrictions, no diet and no body shaming it is all self lead. It is speaking to the subconscious mind, something that I totally “get”. So I signed up for the blogging trial.

What did I discover?

  • I lost inches and am no longer a slave to the scales I don’t need to get weighed.
  • My clothes fit better
  • My energy levels increased
  • Confidence increased and I sing much more (I have no idea how this works but I can be found singing in Asda at their cheesy music on a regular basis)

I ran my blogs on my personal page Sandwiches to Caviar and I not only loved the results BUT I discovered that Sandra runs an ethical business. She is totally there for her clients and she has a belief in her products and services.

There is a Facebook group that is full of people from all corners of the globe. The group is supportive and Sandra is also in there. How many companies have the MD or CEO actually on their Facebook page and even more so they are proactive. The customer service is second to none.

Sandra noticed I had been a bit quiet on the Facebook page and emailed me to ask how I was getting on – She remembered I was wanting to look my best for my nieces wedding so she was just checking in. A truly empowered woman making time for her customers and checking one their progress.

Thinking Slimmer

Here I am at my nieces wedding feeling fab after using the Thinking Slimmer Gold App

Over to Sandra grab your coffee / wine or beer as nothing is banned!

lets have a catch up…

My mantra is you have one precious life and you need to make the most of it!

I really do mThinking Slimmer ake the most of life and I make the most of every day.

I have been married for 23 years and have three wonderful children (two boys and a girl) 17, 18 and 22.  I had about six months off when each of them were born but apart from that I have always worked.  I had a career as a PR professional until nine years ago when I retrained.

Making a decision to change career direction is hugely scary but also incredibly empowering.  I had come to a point in my life where I had a really happy home life but my work was just not fulfilling me anymore.  I often think I was going through a mid-life crisis!! At that time I went on a voyage of self discovery and was pointed in the direction of coaches and people who could help.  I became very interested in the mind and in particular the unconscious.  I was amazed by how powerful the unconscious is.  My fascination led me to meet a great teacher, Trevor Silvester, the founder of Cognitive Hypnotherapy.  I qualified as a Master NLP practitioner, coach and Cognitive Hypnotherapist.  I became particularly interested in helping people who have issues with their weight mostly because it’s a subject dear to my heart.

AS a teenager I was bullied

Because I was fat – they called me “Miss Piggy” – so I know how being overweight feels. When I was 14, I wore size 16 clothes I bought from charity shops because I was too embarrassed to go into dress shops and be seen in the changing rooms.  My self esteem was badly affected – the more I felt bad the more I ate.  Food helped to numb the pain. With some help I was able to take control and I’ve been a size 10 for many years now.

I have a normal relationship with food and it’s great!

After seeing the great results of what I was doing for people on a 1:1 basis in Harley Street I decided to work out how I could change people’s lives by offering them a similar solution online.  With the help of my friend and genius Trevor Silvester, we created the Slimpod.  I called the company Thinking Slimmer – because that’s the key to it all.  If you’re thinking slimmer you become slimmer.  Thinking Slimmer has been running for six years and in that time we’ve become the only weight loss partner of Change4Life, the UK Government’s healthy eating site, been medically tested by a Consultant Psychiatrist and last but definitely not least, we’re the only weight loss solution of our kind to complete successful clinical trials. Not even Paul McKenna has done that!!

Setting up Thinking Slimmer

Has been the most challenging thing I’ve ever done and pushed me well out of my comfort zone.  But that’s a great thing because when you challenge yourself you grow.  It’s called being in the Stretch Zone!

I really believe so many people go through life without realising their true potential.  Limiting beliefs about all sorts of things hold people back from being happy and successful.  I love it when I free people from the things that have been holding them back and then they move on to living the life they dream of.  A bad self image is so damaging and limiting and its often at the start of many peoples weight issues.

I don’t have a lot of spare time in my life,

In addition to running Thinking Slimmer I also belong to the All Party Parliamentary Group for Obesity,  other obesity forums and  entreprenueurs clubs.  Any spare time I do get I love spending with my husband and children.  They are great company and we do lots of fabulous things together!



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